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Entrepreneurial Leaders are Contrarians at Heart
I hosted a panel this weekend with four great entrepreneurs who are at various stages of building a business. One is a former senior executive at a Fortune 50 company. Another works at the $5 billion...
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We Bust 3 Direct Marketing Myths
Conventional wisdom has told you that SEO is dead, that a multi-touch attribution model will solve any revenue attribution challenge and that Google’s double-serving ad policy prevents you from...
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Lessons from Silicon Valley
Part of the Three Ships mission is to disrupt and innovate, and it’s my job to monitor the continually evolving web for ways to do exactly that. So last month, I traveled to Silicon Valley for a...
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Comparison and Contrast SEO Keywords: Creating Mid-Funnel Content
Overview Keyword phrases that include “vs” or other direct comparisons have high search relevance and intent Structured HTML such as tables can improve optimization potential Although search demand is...
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STOP! Hand Over Your Content!
People picture editors as the grumpy grammar police—out to expose every egregious error lurking in their e-mails and blog posts with dreaded red marks. But we’re not here to grammar-shame you or make...
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Agency-Client Relationships: Tinder vs. eHarmony
Tinder, America’s fast-growing online-dating juggernaut, unveiled its first big branding partnership: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile,...
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Playing For Keeps: Retaining Followers After Going Viral
Going viral is exhilarating. I will not be chill or self-deprecating about it – it’s awesome. You work for years to build an online presence. You to get to know your people, sweat over content and...
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A Message To Brands: Don't Forget To Tell Your Story
It’s no secret that consumers have more power than ever before in the history of capitalism. As the Holiday season approaches, that power is manifest en force. With infinite options for every product...
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Landing Pages Don’t Need Bouncers (They’re Not Nightclubs)
When a user lands on your landing page, it’s easy to feel you’ve won. You peaked their interest with an ad or a social post and they took an action to find out more. But your job’s not done. You have...
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Why Your Adwords Campaign Isn’t Working
In working on Adwords campaigns for mid-market and Fortune 500 clients, I’ve evaluated what really makes the difference in results across all types of campaigns. If your Adwords campaign is...
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